Jenny Lefcourt

Energizer
DISC Type : I

Cofounder & active member at All Raise

San Francisco, California, United States

Overview

Jenny Lefcourt is a General Partner at the early-stage VC firm Freestyle, where she leverages over 25 years of experience as an entrepreneur and investor. A graduate of The Wharton School, she previously co-founded and sold two companies, WeddingChannel. com and Bella Pictures. Colleagues describe her as strategic, energetic, and creative.

Outside of work, Jenny is a married mother of three who enjoys spending time with her family and their puppy. Her personal interests include hiking, traveling, scuba diving, and reading non-fiction. She values spending time with people who broaden her worldview and make her laugh.

Interesting fact: Jenny is an avid scuba diver and a self-described "poker player in the making. "

Personality Overview

Relationship Oriented

Full Of Energy

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Diversity in Tech
As a founding member of All Raise, she is a vocal advocate for increasing the number of female and diverse founders and funders in the technology industry.
Seed-Stage Investing
Her role at Freestyle focuses on being one of the first investors in a company, often leading seed rounds and helping founders build from the ground up.
Founder Mentorship
She frequently speaks about the founder-VC relationship and is passionate about advising entrepreneurs on pitching, fundraising, and navigating board dynamics.

Media Appearances

Jenny Lefcourt: Freestyle Capital Partner's Path from Entrepreneur .... Featured in Apple Podcasts

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Freestyle Capital Partner's Path from Entrepreneur to VC. Featured in YouTube

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E797: "Funding Your Startup" – Jenny Lefcourt, Freestyle Capital. Featured in YouTube

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Work History

4-2018
Cofounder & active member at All Raise
2-2014
General Partner at Freestyle Capital
6-2012 - 6-2013
Advisor at StyleSeat
1-2012
Angel Investor at Discord
11-2011 - 4-2013
Advisor at Minted

Education

1997 - 1998
Education details unavailable from Stanford University Graduate School of Business
1987 - 1991
BSE from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Francisco, California, United States Job Level : Leadership Designation : Cofounder & active member at All Raise
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jenny

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jenny take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jenny

Personality Compatibility


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