Jenny Vice

Go-getter
DISC Type : d

Founder at VIDA INTERIORS

Louisville, Kentucky, United States

Overview

Jenny Vice is the founder of VIDA Interiors and co-owner of Louisville Cabinets & Countertops. She leverages over a decade of experience as a Global Real Estate Manager at Brown-Forman, where she managed a 60+ location portfolio. She holds a Master of Corporate Real Estate, and people describe her as knowledgeable and an excellent project manager.

Jennys entrepreneurial path began alongside her husband, flipping homes in Louisville as a side hustle while they both worked corporate jobs. This passion evolved into a multifaceted business, driven by a desire to have more control over project timelines and material supply, which led to acquiring their own cabinet company.

After 12 years in her corporate role, it was eliminated just three weeks after she and her husband acquired their cabinet business, prompting the immediate launch of her own design firm.

Personality Overview

Self-Confident

Vision Oriented

Decisive

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Entrepreneurial Journey
She detailed her "stair step approach" to business ownership, moving from corporate roles to a side hustle flipping homes, and eventually to acquiring a company and launching her own brand.
Full-Service Renovation
As owner of both a design firm and a cabinet & countertop company, she provides clients a seamless, single point of contact experience from concept through construction.
Calculated Risk-Taking
Her career transition was catalyzed by a layoff, turning a challenging situation into an opportunity by launching her design firm just weeks after a major business acquisition.

Media Appearances

Jenny has no verified media appearances

Work History

2-2024
Founder at VIDA INTERIORS
11-2018 - 12-2023
Global Real Estate Manager at Brown-Forman
3-2014 - 11-2018
Corporate Hospitality Manager at Brown-Forman
1-2012 - 3-2014
Corporate Food Services Manager at Brown-Forman
1-2009 - 12-2012
General Manager at Porcini

Education

2004 - 2007
BA from University of Louisville
2014 - 2016
Master of Corporate Real Estate from CoreNet

More Information

Social Presence :

Prographics :

Exp : N/A Location : Louisville, Kentucky, United States Job Level : N/A Designation : Founder at VIDA INTERIORS
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jenny

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • Their decision making speed is somewhere in the middle.
  • Can Jenny take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jenny

Personality Compatibility


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