Jens Ritter

Inquirer
DISC Type : cd

CEO at Lufthansa

Germany

Overview

Jens Ritter is the CEO of Lufthansa Airlines, where he leverages his extensive background as an engineer and an Airbus A320 Captain. He is spearheading a comprehensive turnaround program focused on delivering a premium product, operational excellence, and an inspiring customer experience to re-establish the airlines market leadership.

His career is defined by a profound and personal passion for aviation. He maintains his pilots license and actively flies passengers, which allows him to stay directly connected to the companys core operations, its crew, and its customers. This hands-on approach shapes his leadership style and vision.

Unique fact: As CEO, Jens Ritter is also a currently licensed Airbus A320 Captain who still regularly flies passengers on scheduled routes.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Premium Customer Experience
He is leading a company-wide initiative to elevate the customer journey, emphasizing personal service and quality to differentiate the brand.
Aviation Operations
As a former COO and active pilot, he is deeply involved in operational efficiency, from managing fuel supply to integrating new, modern aircraft into the fleet.
Airline Profitability
He openly discusses the airline's financial performance and is focused on overcoming structural challenges to ensure long-term stability and growth.

Media Appearances

Lufthansa wird 100 – CEO Jens Ritter über Zukunft, Allegris & Premium-Pläne (LUFTRAUM Podcast). Featured in Apple Podcasts

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Lufthansa CEO Talks: Insight on New Cabin Product + Operational Challenges. Featured in SamChui

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CEO Talks: An Update of Lufthansa Operations from Jens Ritter. Featured in SamChui

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Work History

4-2022
CEO at Lufthansa
9-2022
Captain Airbus A320 family at Lufthansa
9-2014 - 8-2022
Captain Airbus A320 family at Germanwings GmbH
4-2021 - 4-2022
Chief Operating Officer Eurowings Group / Executive Boardmember at Eurowings
4-2020 - 4-2021
Chief Operating Officer at Austrian Airlines

Education

1995 - 2000
Dipl.-Ing. from München
2000 - 2002
ATPL from LUFTHANSA FLIGHT TRAINING, BREMEN

More Information

Social Presence :

Prographics :

Exp : 23 Location : Germany Job Level : Leadership Designation : CEO at Lufthansa
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Insights For Selling To Jens

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jens is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jens

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jens move?

  • Their decision making speed is somewhere in the middle.
  • Can Jens take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jens

Personality Compatibility


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