Jeong Hoon Lee

Evaluator
DISC Type : DSC

Director of Sales, ASEAN at Demand AI

Singapore

Overview

Jeong Hoon Lee is the Director of Sales for ASEAN at Demand AI, specializing in business development and partner acquisition. An accomplished leader, colleagues describe him as enterprising and brimming with ideas. He holds a Master of Business Management from the Asian Institute of Management and is a Certified in Exhibition Management.

He is a passionate entrepreneur, having co-founded NurturePL and NurtureRN, an ecosystem utilizing AI and Big Data to address the global nursing shortage. This venture reflects a deep commitment to solving critical talent gaps in the global healthcare community through innovative technology and community platforms.

Unique fact: He co-founded a company with a mission to create sustainable healthcare placement opportunities for every international nurse and allied healthcare professional globally.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI-Driven Engagement
His work at Demand AI focuses on using AI to create measurable engagements and generate actionable intent signals, moving beyond simple lead generation.
B2B Demand Generation
He has extensive experience in creating meaningful conversations from content and bridging the gap between marketing leads and sales opportunities in the B2B space.
Healthcare Talent Gap
As a co-founder of NurtureRN and NurturePL, he is actively working to solve the global nursing shortage through technology and community-driven platforms.

Media Appearances

Jeong has no verified media appearances

Work History

8-2025
Director of Sales, ASEAN at Demand AI
11-2024
Co-Founder / KAH at NurturePL Pte Ltd
12-2021
Co-Founder & GTM Advisor at NurtureRN
3-2025 - 7-2025
GTM Sales - ASEAN at Personal AI
10-2024 - 7-2025
Director of Demand Generation & Bespoke Events at Optimyzed (Formerly FOTO+)

Education

1999 - 2001
MBM from Asian Institute of Management
1993 - 1996
AB from De La Salle University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Singapore Job Level : Mid-senior Designation : Director of Sales, ASEAN at Demand AI
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Insights For Selling To Jeong Hoon

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeong Hoon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jeong Hoon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jeong Hoon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jeong Hoon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jeong Hoon

Personality Compatibility


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