Jeremias Näf

Critic
DISC Type : C

CEO Avesco Switzerland at Avesco AG

Rickenbach, Lucerne, Switzerland

Overview

Jeremias Näf is the CEO of Avesco Switzerland, an international leader with over 15 years of experience at firms like Bossard Group. Holding an Executive MBA, he specializes in global transformation, market development, and organizational strategy within the B2B industrial sector, guided by a human-centric leadership philosophy.

Outside of his executive roles, Jeremias prioritizes family, having taken a dedicated sabbatical for personal and family time. He is a passionate linguist, fluent in five languages, and shows an interest in leadership philosophies from thinkers like Simon Sinek and publications such as the Harvard Business Review.

Unique fact: Jeremias is a polyglot, fluent in German, English, Spanish, French, and Italian.

Personality Overview

Critic

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Human-Centric Leadership
A core part of his professional identity, focusing on a "genuinely caring" approach to unleash the full potential of his teams.
Organizational Development
A key responsibility in his current and past roles, where he has led strategy, transformation, and mergers.
B2B Market Growth
Has extensive experience with full P&L responsibility, organic growth, and developing new markets across continents.

Media Appearances

Jeremias has no verified media appearances

Work History

10-2024 - 9-2025
CEO Avesco Switzerland at Avesco AG
5-2024 - 9-2024
Personal goal pursuit at Career Break
5-2022 - 4-2024
Group Vice President of Sales & Marketing at Bossard Group
4-2011 - 5-2022
Vice President of Sales & Marketing Central Europe at Bossard Group
9-2008 - 3-2011
General Manager Bossard Spain at Bossard Group

Education

2017 - 2019
Executive MBA Hochschule Luzern/FHZ from Lucerne University of Applied Sciences and Arts
2011 - 2012
Eidg. dipl. Marketigleiter from GET Kaderschule

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rickenbach, Lucerne, Switzerland Job Level : N/A Designation : CEO Avesco Switzerland at Avesco AG
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Insights For Selling To Jeremias

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeremias is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jeremias

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jeremias move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jeremias take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jeremias

Personality Compatibility


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