Jeroen Janse

Critic
DISC Type : C

Owner at TRN Creative Intelligence B.V.

Breda, North Brabant, Netherlands

Overview

Jeroen is an entrepreneur and marketing strategist specializing in B2B growth. As the owner of TRN Creative Intelligence, he integrates behavioral science, AI, and growth hacking to make marketing outcomes more predictable. He also owns GreenBetty, a sustainable gift company, and other ventures.

He is the owner of a diverse portfolio of companies, ranging from a strategic marketing agency to businesses focused on sustainable gifts and biological pest control.

Personality Overview

Negotiator

ROI Driven

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Behavioral Science Marketing
Identifies himself as a behavioral scientist and advocates for using insights into unconscious customer decision-making to create more effective marketing strategies.
Sustainable Business
As the owner of GreenBetty, he actively promotes and writes about the importance of sustainable and eco-friendly corporate gifts and business practices.
B2B Growth
His company, TRN Creative Intelligence, and his writings focus on solving B2B challenges like lead generation, demand creation, and aligning marketing with sales.

Media Appearances

Jeroen has no verified media appearances

Work History

1-2005
Owner at TRN Creative Intelligence B.V.
8-2020
Owner at GreenBetty
5-2004
Owner at Limegifts
7-2021 - 1-2025
Owner at Dr. Botani

Education

2024 - 2024
Education details unavailable from Behavior Change Group
2023 - 2023
Leading organisations from Brout

More Information

Social Presence :

Prographics :

Exp : 20 Location : Breda, North Brabant, Netherlands Job Level : N/A Designation : Owner at TRN Creative Intelligence B.V.
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Insights For Selling To Jeroen

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeroen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jeroen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jeroen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jeroen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jeroen

Personality Compatibility


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