Jeroen is an entrepreneur and marketing strategist specializing in B2B growth. As the owner of TRN Creative Intelligence, he integrates behavioral science, AI, and growth hacking to make marketing outcomes more predictable. He also owns GreenBetty, a sustainable gift company, and other ventures.
He is the owner of a diverse portfolio of companies, ranging from a strategic marketing agency to businesses focused on sustainable gifts and biological pest control.
Read the full overview →It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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