Jeroen Van Veen in

Jeroen Van Veen

Visionary · DISC type Ds
Managing Director at Lyanthe
📍 Weert, Limburg, Netherlands

Jeroen van Veen is a commercial and revenue leader specializing in pricing strategy, margin optimization, and business transformation across various industries. He has a degree from Erasmus University Rotterdam and excels at translating complex data into actionable growth strategies. Colleagues describe him as professional, strategic, and calm.

He is deeply involved in community sports as the long-serving Chairman of the Basketbal Academie Limburg (BAL). He is currently navigating the organization through significant challenges, working to secure its future and continue developing young talent in the region.

Unique fact: Jeroen dedicates his personal time to leading a major youth basketball academy, bridging his professional leadership skills with a passion for sports development.

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Experience
31 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Weert, Limburg, Netherlands
Personality Overview

How Jeroen shows up

Direct & Assertive
Risk Tolerant
Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Jeroen cares about

Value-Based Pricing
His career is centered on pricing strategy. He also publicly analyzes the monetization strategies of consumer apps, showing his active engagement with the topic.
Commercial Transformation
He specializes in restructuring commercial operating models and improving governance to drive revenue and margin growth for businesses.
+4 more topics Login to view topics
Career

Work history

3-2026
Managing Director
Lyanthe
10-2024 - 3-2026
Pricing consultant
ilionx
1-2024 - 7-2024
Dealdesk Manager
Salesforce
9-2023 - 12-2023
Manager Product and Pricing
Drukwerkdeal.nl
11-2022 - 9-2023
Strategic Pricing Manager
Vattenfall InCharge Norge
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
International Business Strategy Course
Maastricht University
1989 - 1996
WO
Erasmus University Rotterdam
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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