Jeroen Vinke

Critic
DISC Type : C

Head of Group Marketing at CPM Partners

Amsterdam, North Holland, Netherlands

Overview

Jeroen is the Head of Group Marketing at CPM Partners, focused on helping finance teams leverage technology. He specializes in EMEA-wide B2B marketing strategy, post-merger brand integration, and building marketing functions from scratch. He holds certifications in Digital and Online Marketing.

He once organized Europes largest software packaging event, targeting IT professionals across the continent.

Personality Overview

ROI Driven

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Finance Transformation
His company's mission is to help the 'office of finance' optimize processes. He frequently posts about this, using the hashtag #financetransformation.
Post-Merger Integration
He spearheaded the complex integration of marketing strategies for three distinct brands following a major company merger, unifying their vision and voice.
MarTech Stack
He has direct experience implementing and utilizing key platforms like Hubspot and Salesforce CRM to build marketing and sales functions from the ground up.

Media Appearances

Jeroen has no verified media appearances

Work History

1-2023
Head of Group Marketing at CPM Partners
11-2015 - 1-2023
Marketing and Sales Manager at Satriun
3-2020 - 9-2021
Marketing Manager at cpmVision
6-2011 - 11-2015
Senior Marketing Specialist at Professional Development Systems BV

Education

1-2022 - 5-2022
NIMA A Online Marketing from NIMA, Nederlands Instituut voor Marketing
2020 - 2020
Digital Marketing Professional from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Group Marketing at CPM Partners
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Insights For Selling To Jeroen

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeroen is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jeroen

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jeroen move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jeroen take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jeroen

Personality Compatibility


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