Jeshal Shah is the Head of Sales and Marketing at Arvind Limited, bringing a unique perspective from his Bachelor of Engineering background. He is an experienced brand builder, having previously served as the Marketing Head for Tanishq, where he led impactful campaigns for major brands.
He is passionate about the power of emotional connection in advertising. Jeshal values marketing that tells a thoughtful, human story and sparks meaningful conversation, believing that the strongest brand recall comes from creating a genuine, relatable context for the consumer rather than just showcasing a product.
He considers the Raga "Beautiful Together" campaign, which explored themes of modern femininity, one of the most cherished and defining moments of his marketing career.
Jeshal Shah
Head of Marketing at Arvind Limited
Ahmedabad, Gujarat, India
Overview
Topics They Care About
Emotional Storytelling
He frequently praises simple, heartwarming advertisements that connect with people on an emotional level, believing this is more powerful for brand recall than direct product promotion.
Cultural Marketing
His work on campaigns like Rivaah by Tanishq demonstrates a focus on celebrating cultural richness and diversity to build connections with specific consumer segments.
Brand Narratives
He is a strong advocate for using thoughtful narratives to build brands and spark conversations around concepts like femininity, elegance, and beauty.
Media Appearances
Jeshal has no verified media appearances
Work History
8-1999
Head of Marketing at Arvind Limited
Education
1995 - 1999
Bachelor of Engineering (B.E.) from Sarvajanik College of Engineering & Technology
More Information
Social Presence :
Prographics :
Exp : 26
Location : Ahmedabad, Gujarat, India
Job Level : Mid-senior
Designation : Head of Marketing at Arvind Limited
