Upasana Babu

Questioner
DISC Type : c

Brand head - Raga by Titan at Titan Company Limited

Bengaluru, Karnataka, India

Overview

Upasana Babu is a seasoned marketing professional and the Brand Head for Raga at Titan Company Limited. With an MBA from Symbiosis, she specializes in launching brands and products across various channels, demonstrating expertise in brand communication, consumer insights, and digital marketing. Her career highlights include managing Titans womens portfolio and Tanishqs Rivaah sub-brand.

Upasana won Gold and Bronze EFFIE awards in 2018-19 for her successful brand marketing work on Rivaah by Tanishq.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Brand Storytelling
Believes in creating "thoughtful narratives that spark conversations, " as seen in her leadership of the Raga brand and appreciation for heartwarming, connective advertising.
Product & Brand Management
Has extensive experience leading product and brand strategy for major Titan portfolios, including Raga, Titan Women's watches, and the Tanishq wedding line, Rivaah.
Consumer-Centric Marketing
Focuses on consumer research and insights to inform brand strategy, ensuring products and communications are relatable and meet customer needs.

Media Appearances

Upasana has no verified media appearances

Work History

4-2025
Brand head - Raga by Titan at Titan Company Limited
11-2023 - 6-2025
Senior Brand Manager | Titan at Titan Company Limited
4-2022 - 10-2023
Senior Product Manager | Titan at Titan Company Limited
9-2021 - 4-2022
Product Manager | Titan at Titan Company Limited
4-2017 - 8-2021
Marketing Manager | Tanishq at Titan Company Limited

Education

2011 - 2013
MBA from Symbiosis Centre For Management and Human Resource Development
2005 - 2009
B.E from K J Somaiya College of Engineering

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Brand head - Raga by Titan at Titan Company Limited
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Insights For Selling To Upasana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Upasana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Upasana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Upasana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Upasana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Upasana

Personality Compatibility


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