Jesper Andersson

Examiner
DISC Type : cs

Brand Manager at TV 2 DANMARK A/S

Odense, Region of Southern Denmark, Denmark

Overview

Jesper is a Senior Brand Manager at TV 2 DANMARK A/S with over 20 years of experience, responsible for the TV 2 NEWS and TV 2 SPORT brands. He has a background in photography and is described by colleagues as creative, detail-oriented, and focused.

Outside of his primary role, Jesper has an entrepreneurial background, having founded Kidstoria. com, a company that created personalized books for children. This venture highlights his passion for creative storytelling and personalized content beyond traditional media.

He once owned a business that put childrens actual faces and names into the storybooks they read.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Brand Management
As Senior Brand Manager, he is responsible for the strategic direction and feel of major Danish media brands like TV 2 NEWS and TV 2 SPORT.
Sports Marketing
He manages the TV 2 SPORT brand and recently celebrated his team winning multiple True Awards for their Tour de France and World Handball Championship campaigns.
Creative Production
His background includes specialties in directing, editing, and postproduction, and he is consistently praised by colleagues for his creative and technical skills.

Media Appearances

Jesper has no verified media appearances

Work History

10-2020
Brand Manager at TV 2 DANMARK A/S
8-2014 - 10-2020
Kampagneleder at TV 2 DANMARK A/S
8-2012 - 1-2017
Owner at Kidstoria.com
4-2011 - 10-2014
Creative Producer at Framebeat
2-2006 - 4-2011
Promotion Producer at TV 2 Denmark

Education

1998 - 2002
Photography from Medieskolerne Viborg
1994 - 1997
HTX from Syddansk Erhvervsskole

More Information

Social Presence :

Prographics :

Exp : 23 Location : Odense, Region of Southern Denmark, Denmark Job Level : Middle Designation : Brand Manager at TV 2 DANMARK A/S
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jesper

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jesper take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jesper

Personality Compatibility


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