Jess Barber MBA

Enigma
DISC Type : dci

Vice President of Brand Marketing at StretchLab Franchise

Orange, California, United States

Overview

Jess has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Jess has no verified topics they care about

Media Appearances

Jess has no verified media appearances

Work History

8-2025
Vice President of Brand Marketing at StretchLab Franchise
2-2020 - 8-2025
Marketing Strategy Lead at Chapman University
3-2014 - 8-2015
Account Director (Brand Strategy) at Maxus
3-2012 - 3-2014
P&G Associate Director (Brand Strategy) at Starcom MediaVest Group
4-2011 - 3-2012
Digital Account Manager at Starcom MediaVest Group

Education

10-2022 - 12-2022
Certified Digital Marketing Professional (CDMP) from Digital Marketing Institute
2015 - 2016
California Multiple Subject Teaching Credential from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 14 Location : Orange, California, United States Job Level : Senior Designation : Vice President of Brand Marketing at StretchLab Franchise
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Insights For Selling To Jess

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jess is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jess

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jess move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jess take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jess

Personality Compatibility


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