Jess Graham in

Jess Graham

Commander · DISC type D
Senior Advisor at International Association for Safe & Ethical AI
📍 New York City Metropolitan Area, United States

Jess Graham is a Principal at Banquet, advising brands on discovery strategy in the age of agentic commerce. An alumna of Smith College, she has extensive experience from senior roles at Visa and Meta/Instagram, where she led major product launches like Reels. People who have worked with her describe her as thoughtful, motivated, and exceedingly capable.

Jess operates with the philosophy that "life should be a feast, " a principle that inspired the name of her consultancy and her Substack, "The Feast. " She positions herself as the "anti-hype, " focusing on substantive strategy over fleeting trends, a perspective that shapes her professional and written work.

Unique fact: Jess is a co-inventor on a U. S. Patent for a "Financial Account Segmentation System" designed to optimize cross-selling for financial institutions.

Read the full overview →
Experience
30 Years
Current Role
Senior Advisor
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Jess shows up

Strong-Willed
Risk-Taker
Very Quick

They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Priorities

Topics Jess cares about

Agentic Commerce
Her current consultancy, Banquet, is focused on advising brands and agencies on navigating commerce when AI agents make purchases on behalf of humans.
Brand Discovery
She is deeply focused on understanding what brand discovery actually is in the modern era, viewing it as distinct from simply finding something.
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Career

Work history

2024 - 2-2026
Senior Advisor
International Association for Safe & Ethical AI
10-2023
Principal
Banquet
2021 - 2023
CMO and General Manager
Hologram Sciences
2020 - 2021
Global Head of Consumer Product Marketing
Instagram
2019 - 2020
Consumer Brand Marketing Director, Data & Privacy
Meta
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
Smith College
JYA
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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