Jess Graham

Commander
DISC Type : D

Senior Advisor at International Association for Safe & Ethical AI

New York City Metropolitan Area, United States

Overview

Jess Graham is a Principal at Banquet, advising brands on discovery strategy in the age of agentic commerce. An alumna of Smith College, she has extensive experience from senior roles at Visa and Meta/Instagram, where she led major product launches like Reels. People who have worked with her describe her as thoughtful, motivated, and exceedingly capable.

Jess operates with the philosophy that "life should be a feast, " a principle that inspired the name of her consultancy and her Substack, "The Feast. " She positions herself as the "anti-hype, " focusing on substantive strategy over fleeting trends, a perspective that shapes her professional and written work.

Unique fact: Jess is a co-inventor on a U. S. Patent for a "Financial Account Segmentation System" designed to optimize cross-selling for financial institutions.

Personality Overview

Strong-Willed

Risk-Taker

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Agentic Commerce
Her current consultancy, Banquet, is focused on advising brands and agencies on navigating commerce when AI agents make purchases on behalf of humans.
Brand Discovery
She is deeply focused on understanding what brand discovery actually is in the modern era, viewing it as distinct from simply finding something.
Future of Marketing
She critiques the current state of marketing, particularly what she calls "urgencymaxxing, " and focuses on more holistic, long-term brand strategies.

Media Appearances

Jess has no verified media appearances

Work History

2024 - 2-2026
Senior Advisor at International Association for Safe & Ethical AI
10-2023
Principal at Banquet
2021 - 2023
CMO and General Manager at Hologram Sciences
2020 - 2021
Global Head of Consumer Product Marketing at Instagram
2019 - 2020
Consumer Brand Marketing Director, Data & Privacy at Meta

Education

BA from Smith College
JYA from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Advisor at International Association for Safe & Ethical AI
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Insights For Selling To Jess

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jess is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jess

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jess move?

  • If convinced, they can reach decisions quite fast.
  • Can Jess take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jess

Personality Compatibility


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