Serena Testolin

Wildcard
DISC Type : cis

Marketing Manager at Office Furniture Source

Cincinnati Metropolitan Area, United States

Overview

Serena has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Serena has no verified topics they care about

Media Appearances

Serena has no verified media appearances

Work History

11-2024
Marketing Manager at Office Furniture Source
9-2018 - 12-2022
Company Marketing Manager at Rossetto
3-2007 - 8-2018
Product Marketing Manager at Rossetto
1-2006 - 2-2007
Key Account Manager at Angiolo Simoncini Srl
1-2004 - 12-2005
Marketing Specialist at Media in Italy srl

Education

Master's level course from NEXT MBA
Master's degree from 24ORE Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Cincinnati Metropolitan Area, United States Job Level : Middle Designation : Marketing Manager at Office Furniture Source
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Insights For Selling To Serena

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Serena is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Serena

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Serena move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Serena take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Serena

Personality Compatibility


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