Jesse Katz

Observer
DISC Type : ic

Co-Founder at Kavi Beverage Co

Los Angeles, California, United States

Overview

Jesse is an experienced technology operator turned entrepreneur, now Co-Founder of Kavi Beverage Co. He previously led Technical Program Management at Motive, creating systems to improve efficiency. He holds a B. A. from the University of California, Berkeley and is a certified ScrumMaster. Colleagues describe him as a great facilitator and organizer.

Personally driven by his own journey, Jesse co-founded an alcohol-alternative beverage company. He and his business partner, who together have not consumed alcohol in a combined 16 years, created the product they wanted for themselves. He is also a self-described real estate investor.

Jesse was first introduced to kava, the key ingredient in his beverage companys product, during a trip to Fiji when he was 19.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Alcohol Alternatives
Co-founded Kavi Beverage Co. to create a kava-infused, non-alcoholic drink, driven by his own personal experience with sobriety and a desire for better social beverages.
Process Optimization
Created repeatable systems for project and release tracking at Motive, Vungle, and PopSugar to improve communication, transparency, and efficiency across teams.
Startup Launch Strategy
Currently launching his new beverage company via Kickstarter and actively managing the challenges of social media advertising and grassroots marketing.

Media Appearances

Jesse has no verified media appearances

Work History

1-2025
Co-Founder at Kavi Beverage Co
9-2023
Real Estate Investor at Self
7-2019 - 12-2022
Technical Program Management, Director at Motive
8-2016 - 7-2019
Senior Technical Program Manager at Vungle
6-2015 - 7-2016
Engineering Program Manager at POPSUGAR

Education

2002 - 2006
B.A. from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Kavi Beverage Co
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Insights For Selling To Jesse

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesse is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jesse

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jesse move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jesse take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jesse

Personality Compatibility


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