Jessi Baker MBE in

Jessi Baker MBE

Inquirer · DISC type dc
Chair of the Retailer Green Claims Forum at British Retail Consortium
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Chair of the Retailer Green Claims Forum
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Jessi shows up

Demanding
Hard To Convince
ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics Jessi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2024
Chair of the Retailer Green Claims Forum
British Retail Consortium
9-2024
Founder & Board Member
Provenance
5-2021
Unreasonable Fellow
Unreasonable
11-2020
Writer
Forbes
7-2018 - 7-2020
Member of the Board of Advisors
DEFRA Council for Sustainable Business
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MEng MA
University of Cambridge
2009 - 2011
MA
Royal College of Art
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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