Jessica Koerner

Trailblazer
DISC Type : DI

Director of Product Marketing / Fractional CMO at LUCE STRATEGIES

San Francisco, California, United States

Overview

Jessica is a Director of Product Marketing specializing in translating complex GenAI, SaaS, and climate tech into clear value for enterprise buyers. Described as a strong and strategic leader, she has a background in psychology from the University of Washington and is a PMA Core Certified product marketer.

Outside of work, Jessica is an avid hang glider and has served on the board of the Fellow Feathers of Fort Funston Hang Gliding Club for five years. She is also a Certified Yoga Teacher, reflecting a balanced approach to her personal and professional life.

She is building a competitive intelligence "battlecard engine" using AI to automate and deepen market insights.

Personality Overview

Achievement-Oriented

Assertive

Persuasive

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Go-to-Market Strategy
Her experience is centered on building and scaling product marketing functions and executing comprehensive product launches for disruptive technologies in new markets.
Generative AI
She is actively building her own tools using AI (Claude) and is optimistic about GenAI's potential to drive progress in science, climate, and human productivity.
Climate Tech
Her recent career has focused on marketing for impact-driven renewable energy, BESS, and climate tech companies like LuxWall, Moxion Power, and LineVision.

Media Appearances

Jessica has no verified media appearances

Work History

6-2025
Director of Product Marketing / Fractional CMO at LUCE STRATEGIES
12-2024 - 6-2025
Vice President Marketing at LuxWall, Inc.
2-2024 - 8-2024
Director of Marketing at Moxion Power
2-2023
Member at Product Marketing Alliance
2-2023 - 2-2024
Senior Product Marketing Manager at LineVision

Education

Bachelor of Science from University of Washington

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : Director of Product Marketing / Fractional CMO at LUCE STRATEGIES
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jessica

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jessica take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jessica

Personality Compatibility


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