Jia Fu

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DISC Type : dc

Head of Cyber Security (CISO) at British Film Institute (BFI)

Royal Tunbridge Wells, England, United Kingdom

Overview

Jia Fu is an empathetic and seasoned cyber security leader, currently serving as the Head of Cyber Security (CISO) at the British Film Institute. She has a proven track record of delivering security strategies and building resilient teams across diverse sectors, including higher education and law enforcement, and holds an LLM from the University of Hertfordshire.

Outside of her extensive career in technology and security, Jia is a Qualified Akhanda Yoga Teacher. She is passionate about building communities of like-minded professionals and often explores the theme of trust in partnership-building. She also enjoys sharing personal moments, like celebrating Chinese New Year.

Uniquely, she combines her C-level security expertise with a holistic practice as a qualified yoga instructor.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Human-Centric Security
Writes and speaks about building a security culture rooted in trust, psychological safety, and people, rather than focusing only on tools. Believes resilience is powered by people.
Building Trust
A recurring theme in her posts and speaking engagements, emphasizing that trust is proven through actions, not promises, and is key to partnership-building.
Cyber Resilience
Focuses on delivering strategies and roadmaps to increase organizational resilience and preparedness for cyber-attacks, a core responsibility in her CISO roles.

Media Appearances

Jia Fu | BFI. Featured in British Film Institute (BFI) – Official Website

See Now

True cyber resilience comes from culture. Featured in British Film Institute (BFI) – News

See Now

Work History

4-2025
Head of Cyber Security (CISO) at British Film Institute (BFI)
7-2024 - 4-2025
CISO (Chief Information Security Officer) at Bath Spa University
8-2023 - 7-2024
Head of Cyber Security at British Transport Police
1-2022 - 8-2023
Head Of Information Security at The London School of Economics and Political Science (LSE)
2-2019 - 2-2022
Information Security Manager | Cyber Security and Risk at The London School of Economics and Political Science (LSE)

Education

2003 - 2004
MSc with merit from University of Manchester
2002 - 2003
Master of Laws - LLM from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 13 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : Mid-senior Designation : Head of Cyber Security (CISO) at British Film Institute (BFI)
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Insights For Selling To Jia

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jia is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jia

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jia take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jia

Personality Compatibility


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