Mary Cardwell

Enthusiast
DISC Type : i

Retail Marketing Manager, VP at Whitaker Bank, Inc.

Greater Lexington Area, United States

Overview

Mary has no verified overview

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Mary has no verified topics they care about

Media Appearances

Mary has no verified media appearances

Work History

5-2023
Retail Marketing Manager, VP at Whitaker Bank, Inc.
7-2022
Relationship Banker at Whitaker Bank, Inc.
Vice President of Retail at Whitaker Bank, Inc.
Asset Specialist at City of Frankfort
9-2000 - 8-2014
BSA/Deposit Compliance Officer at Whitaker Bank Corp Of Kentucky

Education

1986 - 2000
High School Diploma from Bluegrass Baptist School
Banking and Financial Support Services from American Bankers Association

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Lexington Area, United States Job Level : Senior Designation : Retail Marketing Manager, VP at Whitaker Bank, Inc.
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mary

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Mary take some risk or not?

  • They can take some low-probability risks if needed.

You And Mary

Personality Compatibility


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