Jillian Aucoin

Inspirer
DISC Type : di

Director - National SMB Sales at Rogers Communications

Calgary, Alberta, Canada

Overview

Jillian Aucoin is the Director of National SMB Sales at Rogers Communications, a strategic leader with over a decade of experience in B2B technology. Her expertise spans the full product lifecycle, go-to-market strategy, and operational effectiveness. Colleagues describe her as a fair, supportive, and collaborative partner with steady leadership.

She is actively involved in her local business community, frequently participating in Calgary Chamber of Commerce events. Her engagement reflects a passion for connecting with local entrepreneurs and celebrating the spirit of small business in the city.

After building expertise in product and enablement, she returned to her sales roots to lead a national team.

Personality Overview

Confident & Optimistic

Achievment Oriented

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

SMB Success
Leads a national sales team dedicated to small and medium businesses and actively celebrates their role in the economy during events like Small Business Week.
Sales Leadership
Focuses on developing high-performing sales teams by aligning business priorities with individual motivations and fostering an environment where people feel challenged and engaged.
B2B Go-to-Market
Possesses a rich background in managing the product life cycle for B2B technology, including SaaS, unified communications, and cloud solutions.

Media Appearances

Jillian has no verified media appearances

Work History

5-2025
Director - National SMB Sales at Rogers Communications
7-2023 - 5-2025
Sr. Manager - Product Enablement & UC Voice Product Management at Rogers Communications
6-2022 - 7-2023
Manager - Business Enablement at Shaw Communications
6-2021 - 6-2022
Manager - Business Training & Sales Effectiveness at Shaw Communications
10-2019 - 6-2021
Manager - Small Medium Business Sales at Shaw Communications

Education

Education details unavailable from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 6 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Director - National SMB Sales at Rogers Communications
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Insights For Selling To Jillian

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jillian is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jillian

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jillian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jillian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jillian

Personality Compatibility


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