Jillian Ogawa

Visionary
DISC Type : Ds

Head of Content Marketing at Censia

San Francisco Bay Area, United States

Overview

Jillian Ogawa is the Head of Content Marketing at Censia, leveraging over 15 years of experience to drive business growth through strategic storytelling. Her expertise spans content strategy, SEO, and thought leadership, with a focus on AI-driven skills intelligence. A graduate of Brigham Young University, colleagues describe her as strategic, creative, and a master storyteller.

Originally a journalist, Jillian began her career covering the changing landscape of rural Kentucky communities. This background instilled a deep sense of empathy and curiosity that shapes her approach to content. She is also a proud parent who is passionate about the valuable life lessons learned through youth athletics, inspired by her sons journey in college wrestling.

Unique fact: She started her career as a crime beat reporter for the Lexington Herald-Leader in Kentucky.

Personality Overview

Early Adopter

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in HR Tech
Currently leads content on AI-driven skills intelligence at Censia, focusing on how AI is transforming workforce and talent strategies.
Skills-Based Hiring
A central theme in her recent work and social posts, she advocates for using skills visibility to unlock workforce potential and drive internal mobility.
Strategic Storytelling
Defines her professional brand as "strategic storytelling with heart, " a skill honed from her early career in journalism to her current role in content marketing.

Media Appearances

Jillian has no verified media appearances

Work History

5-2025
Head of Content Marketing at Censia
3-2025 - 4-2025
Content Marketing Manager at Censia
1-2019 - 11-2024
Senior Content Marketing Manager, oCHRO Buying Center, Workday at Workday
8-2016 - 1-2019
Web Content Editor -- PartyCity.com at Party City
10-2011 - 1-2019
Web Content Writer at Contract/Freelance

Education

Bachelor's degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Content Marketing at Censia
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Insights For Selling To Jillian

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jillian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jillian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jillian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jillian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jillian

Personality Compatibility


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