Jim J. in

Jim J.

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Managing Director - Enterprise Data Platforms & Analytics at Southwest Airlines
📍 Dallas, Texas, United States

As Managing Director of Enterprise Data Platforms & Analytics, Jim leads data strategy at Southwest Airlines. He previously directed digital platforms, overseeing a successful cloud transition to AWS and a complete redesign of the customer booking experience. He is a graduate of Baylor University.

His professional background and stated interests indicate a strong connection to his alma mater, Baylor University, and the aviation industry, centered around his long career at Southwest Airlines.

Jim is a graduate of Southwests exclusive MIT I and MIT II internal programs, which identify and develop future executive leaders.

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Experience
6 Years
Current Role
Managing Director - Enterprise Data Platforms & Analytics
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

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Priorities

Topics Jim cares about

Enterprise Data Strategy
His current role as Managing Director is focused on enterprise data platforms and analytics, making this his primary professional responsibility.
Digital Transformation
He led significant digital platform enhancements, including a new architecture, responsive design, and a new booking flow, showing deep experience in this area.
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Career

Work history

5-2025
Managing Director - Enterprise Data Platforms & Analytics
Southwest Airlines
1-2023 - 5-2025
Managing Director - Digital Platforms: southwest.com and mobile
Southwest Airlines
2-2019 - 1-2023
Senior Director - IT, Digital Platforms: southwest.com and mobile
Southwest Airlines
7-2019 - 1-2022
MAG Executive Tech Advisory Board Member
Merchant Advisory Group
In the press

Media appearances

Southwest Airlines Builds a Customer‑First Culture with Data and Analytics. Featured in Spotify
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Southwest Airlines Announces Leadership Changes. Featured in Southwest Airlines Media (SWAMedia)
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Education
1995 - 1999
Bachelor of Business Administration (BBA)
Baylor University - Hankamer School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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