Jim J.

Supporter
DISC Type : s

Managing Director - Enterprise Data Platforms & Analytics at Southwest Airlines

Dallas, Texas, United States

Overview

As Managing Director of Enterprise Data Platforms & Analytics, Jim leads data strategy at Southwest Airlines. He previously directed digital platforms, overseeing a successful cloud transition to AWS and a complete redesign of the customer booking experience. He is a graduate of Baylor University.

His professional background and stated interests indicate a strong connection to his alma mater, Baylor University, and the aviation industry, centered around his long career at Southwest Airlines.

Jim is a graduate of Southwests exclusive MIT I and MIT II internal programs, which identify and develop future executive leaders.

Personality Overview

Procedural

Social Proof Driven

Risk-averse

Their decisions are defined by the possible value that they can bring to the organization.
  They usually go by the book, following all rules and procedures. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Enterprise Data Strategy
His current role as Managing Director is focused on enterprise data platforms and analytics, making this his primary professional responsibility.
Digital Transformation
He led significant digital platform enhancements, including a new architecture, responsive design, and a new booking flow, showing deep experience in this area.
Customer Experience
His previous work modernizing southwest. com and his posts about new app features and cabin enhancements demonstrate a focus on improving the customer journey.

Media Appearances

Southwest Airlines Builds a Customer‑First Culture with Data and Analytics. Featured in Spotify

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Southwest Airlines Announces Leadership Changes. Featured in Southwest Airlines Media (SWAMedia)

See Now

Work History

5-2025
Managing Director - Enterprise Data Platforms & Analytics at Southwest Airlines
1-2023 - 5-2025
Managing Director - Digital Platforms: southwest.com and mobile at Southwest Airlines
2-2019 - 1-2023
Senior Director - IT, Digital Platforms: southwest.com and mobile at Southwest Airlines
7-2019 - 1-2022
MAG Executive Tech Advisory Board Member at Merchant Advisory Group

Education

1995 - 1999
Bachelor of Business Administration (BBA) from Baylor University - Hankamer School of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Managing Director - Enterprise Data Platforms & Analytics at Southwest Airlines
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Jim

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Jim take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Jim

Personality Compatibility


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