Jimi Gibson

Commander
DISC Type : D

Vice President Brand Communication at Thrive Internet Marketing Agency

Charleston, South Carolina Metropolitan Area, United States

Overview

Jimi Gibson is the VP of Brand Communication at Thrive Agency, with over 25 years of experience in marketing and brand messaging. A Forbes contributor, TEDx speaker, and former professional magician, he helps businesses create clear, compelling narratives that resonate with both humans and AI. He holds a B. A. in Journalism.

A former professional magician and sleight-of-hand artist, Jimi has produced large-scale illusion shows, operated his own magic theater, and performed across the U. S. and Canada, including at the MGM Grand in Las Vegas. He applies the principles of magic to marketing to create captivating experiences for audiences.

Unique fact: Jimi created "The Magic Script™, " a brain-based messaging framework that reverse-engineers the structure of a magic trick to help brands improve their communication.

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

AI-Driven Marketing
His recent articles and posts focus on how generative AI is reshaping SEO and brand discovery, urging companies to adapt their messaging to be cited by AI.
The Art of Magic
As a former professional magician, he connects the principles of magic—attention, curiosity, and conversion—to effective brand storytelling and marketing strategies.
Executive Branding
He champions the concept "Invisible Owners Create Invisible Companies™, " emphasizing that a leader's personal brand is critical for business visibility and success.

Media Appearances

Jimi Gibson, VP of Brand Communication - Thrive Internet Marketing Agency | Featured. Featured in Featured

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Work History

10-2024
Vice President Brand Communication at Thrive Internet Marketing Agency
1-2024 - 10-2024
Vice President Creative Services at Thrive Internet Marketing Agency
2-2022 - 3-2024
Vice President Operations at Thrive Internet Marketing Agency
11-2021 - 2-2022
Director Of Operations at Thrive Internet Marketing Agency
10-2020 - 12-2021
Strategy Development Manager at Thrive Internet Marketing Agency

Education

1985 - 1987
Bachelor of Arts (B.A.) in Journalism from University of South Carolina
1983 - 1985
General Studies from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Senior Designation : Vice President Brand Communication at Thrive Internet Marketing Agency
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Insights For Selling To Jimi

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jimi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jimi

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jimi move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jimi take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jimi

Personality Compatibility


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