Jissan Cherian

Pioneer
DISC Type : DIS

Chief Marketing Officer at PetIQ

Greater Houston, United States

Overview

Jissan has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Jissan has no verified topics they care about

Media Appearances

Jissan has no verified media appearances

Work History

6-2025
Chief Marketing Officer at PetIQ
10-2025
CMO Growth Council Member at GLOBAL CMO GROWTH COUNCIL
6-2024
President & Founder at DVERSFY
1-2025
Executive Advisor at Sinta AI
8-2022 - 6-2024
Executive Member, Global Haleon DE&I Executive Council at Haleon

Education

2025 - 2025
Executive Certification from MIT Sloan School of Management
3-2023 - 3-2024
Executive Education from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Houston, United States Job Level : Leadership Designation : Chief Marketing Officer at PetIQ
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Insights For Selling To Jissan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jissan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jissan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jissan move?

  • They are generally fast movers and can take quick decisions
  • Can Jissan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jissan

Personality Compatibility


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