Jittigarn Boonpramuk

Energizer
DISC Type : I

Marketing, Access & Partnering Lead at Roche

Bangkok, Bangkok City, Thailand

Overview

Jittigarn Boonpramuk is a Marketing, Access & Partnering Lead at Roche, bringing over 18 years of experience in sales, marketing, and market access within the pharmaceutical and medical device sectors. She excels at driving strategic growth and operational excellence.

Dedicated to continuous improvement, Jittigarn is customer-centric and focused on achieving organizational objectives. She pursued an MBA at the University of Bradford, enhancing her strategic business acumen.

She is passionate about cultivating curiosity for empathy and inclusion through design thinking.

Personality Overview

Enthusiastic

Informal

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Market Access Strategy
Her current role at Roche and past experience at Apexcel involved pioneering market access and penetration strategies for healthcare products.
Business Strategy
She is responsible for developing and implementing robust business strategies and operational frameworks, driving growth and operational excellence at Roche.
Brand Leadership
As a Senior Medical Brand Manager at Dumex and Country Brand Lead at Pfizer, she spearheaded brand strategies and managed diverse portfolios to ensure market leadership.

Media Appearances

Jittigarn has no verified media appearances

Work History

8-2022
Marketing, Access & Partnering Lead at Roche
7-2019 - 8-2022
Business Unit Manager at Apexcela
2-2018 - 7-2019
Senior Medical Brand Manager at Dumex
7-2016 - 12-2017
Senior Product Manager at Sanofi
11-2014 - 3-2016
Country Brand Lead - Inflammation at Pfizer

Education

2007 - 2008
Master of Business Administration (MBA) from University of Bradford
1999 - 2004
Bachelor of Science (BSc) from Chulalongkorn University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bangkok, Bangkok City, Thailand Job Level : N/A Designation : Marketing, Access & Partnering Lead at Roche
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Insights For Selling To Jittigarn

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jittigarn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jittigarn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jittigarn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jittigarn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jittigarn

Personality Compatibility


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