JJ White, CEPA

Visionary
DISC Type : Ds

Partner at Dale Carnegie Training of Central Florida

Greater Richmond Region, United States

Overview

JJ White is a Certified EOS Implementer with over five years of experience, specializing in helping entrepreneurs clarify their vision and improve team accountability. A graduate of Roanoke College with a BBA and a Certified Exit Planning Advisor (CEPA), people he has worked with describe him as a dynamic and amazing leader, and an excellent coach.

Beyond his work with EOS, JJ is an active entrepreneur and investor. He is a partner and investor in the F45 Training fitness franchise, contributing to its growth in the Richmond area. His previous ventures include owning Dale Carnegie franchises in Virginia & West Virginia.

Unique fact: JJ was recognized as one of the "Top 15 Sales Pros" by Valley Business Front magazine.

Personality Overview

Direct & Assertive

Big Vision Person

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Team Accountability
His recent posts emphasize that a lack of accountability is often a courage problem within leadership teams, not a systems problem.
Entrepreneurial Leadership
He focuses on empowering entrepreneurs to achieve their vision through the simple, practical tools of the Entrepreneurial Operating System (EOS).
Fitness Franchising
He is an active partner and investor in F45 Training, a rapidly growing fitness franchise, showing a personal and professional interest in the fitness industry.

Media Appearances

JJ White | EOS Implementer | EOS Worldwide. Featured in EOS Worldwide

See Now

Work History

2-2023 - 8-2025
Partner at Dale Carnegie Training of Central Florida
11-2022
Certified EOS Implementer at EOS Worldwide
12-2021
Partner/Investor at F45 Training
3-2020 - 11-2022
Professional EOS Implementer at EOS Worldwide
1-2020 - 8-2025
Partner at Dale Carnegie Training of Georgia

Education

1995 - 1997
BBA from Roanoke College
1990 - 1992
Education details unavailable from Patrick Henry High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Richmond Region, United States Job Level : N/A Designation : Partner at Dale Carnegie Training of Central Florida
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Insights For Selling To JJ

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JJ is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from JJ

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will JJ move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can JJ take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And JJ

Personality Compatibility


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