Jo Beer

Go-getter
DISC Type : d

Chief Executive Officer at Sirona care & health

Greater Plymouth Area, United Kingdom

Overview

Jo Beer is an experienced NHS executive with a 39-year career, now serving as the Chief Executive Officer of Sirona care & health. Originally trained as a nurse, she has a proven track record of leading large-scale service transformation and performance improvement. Colleagues describe her as decisive and well-organised.

Jo is passionate about social causes, serving as a Trustee for Plymouth Access to Housing (PATH), a charity supporting people vulnerable to homelessness. She is also deeply committed to equity and inclusion, having served as an Executive Sponsor for BAME staff networks, and co-founded a health-outreach program in Ghana.

Unique fact: Jo co-founded a health outreach program focused on improving health and education in rural communities in Ghana.

Personality Overview

Decisive

Vision Oriented

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Integrated Healthcare
Her experience includes roles as Director of Integrated Care and successfully leading the procurement and establishment of an Integrated Care Provider in Plymouth.
Community Health Services
As CEO of Sirona, she leads a major community health provider. She has held multiple director-level roles in community health organizations throughout her career.
Diversity & Inclusion
She has a stated passion for equity and served as the Executive Sponsor for BAME staff networks at University Hospitals Plymouth NHS Trust.

Media Appearances

Jo has no verified media appearances

Work History

11-2025
Chief Executive Officer at Sirona care & health
3-2021 - 11-2025
Chief Operating Officer at University Hospitals Plymouth NHS Trust
4-2019 - 3-2021
Director of Integrated Care & Partnerships at University Hospitals Plymouth NHS Trust
10-2018 - 4-2019
Director of Winter & Partnerships at University Hospitals Plymouth NHS Trust
8-2017 - 10-2018
Interim Director of Integrated Urgent Care at University Hospitals Plymouth NHS Trust

Education

2013 - 2014
NHS Aspiring Top Leaders Programme from NHS Leadership Academy/UWE
2013 - 2014
completed from University of the West of England

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Plymouth Area, United Kingdom Job Level : N/A Designation : Chief Executive Officer at Sirona care & health
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jo

Personality Compatibility


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