João Barreto

Sharpshooter
DISC Type : DC

Head de Meios de Pagamento at Banco Mercantil

Belo Horizonte, Minas Gerais, Brazil

Overview

João Barreto is the Head of Payments at Banco Mercantil, bringing over a decade of experience in financial products, digital credit, and payments strategy. An MBA graduate from FGV, he has a proven track record of driving significant P&L growth. Colleagues describe him as self-motivated, efficient, analytical, and curious.

He is passionate about developing scalable financial products and is intellectually driven by principles of long-term growth and continuous improvement. His academic pursuits extend to analyzing specific consumer finance trends, demonstrating an interest in the intersection of retail and credit.

Unique fact: João co-authored a published analysis on the private label credit card segment within Brazils fashion retail market.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Digital Payments Strategy
Leads the entire payments vertical at Banco Mercantil, focused on the strategic growth of Pix, credit cards, and new digital financial products.
Open Finance Monetization
He has publicly shared his perspective that Brazilian institutions need a better product strategy to truly capitalize on the potential of Open Finance.
Fintech & Banking Growth
His career is focused on driving growth in banking and fintech, with documented successes in increasing card portfolios and revenue streams.

Media Appearances

João has no verified media appearances

Work History

8-2024
Head de Meios de Pagamento at Banco Mercantil
8-2023 - 8-2024
Gerente de Credito Digital e Seguros at Banco Mercantil
4-2022 - 8-2023
Coordenador de Credito Digital at Banco Mercantil
7-2020 - 4-2022
Especialista de Negocios e Analise de Dados at Banco Mercantil
3-2020 - 7-2020
Category Manager | Especialista at Portobello Grupo

Education

Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
Bachelor's Degree from Universidade Federal de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 9 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : N/A Designation : Head de Meios de Pagamento at Banco Mercantil
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from João

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will João move?

  • They can take decisions very fast if you manage to convince them.
  • Can João take some risk or not?

  • The risks don’t matter much to them.

You And João

Personality Compatibility


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