João Barreto in

João Barreto

Sharpshooter · DISC type DC
Head de Meios de Pagamento at Banco Mercantil
📍 Belo Horizonte, Minas Gerais, Brazil

João Barreto is the Head of Payments at Banco Mercantil, bringing over a decade of experience in financial products, digital credit, and payments strategy. An MBA graduate from FGV, he has a proven track record of driving significant P&L growth. Colleagues describe him as self-motivated, efficient, analytical, and curious.

He is passionate about developing scalable financial products and is intellectually driven by principles of long-term growth and continuous improvement. His academic pursuits extend to analyzing specific consumer finance trends, demonstrating an interest in the intersection of retail and credit.

Unique fact: João co-authored a published analysis on the private label credit card segment within Brazils fashion retail market.

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Experience
9 Years
Current Role
Head de Meios de Pagamento
Location
Belo Horizonte, Minas Gerais, Brazil
Personality Overview

How João shows up

ROI Driven
Fast But Analytical
Precise But Practical

They respond better to strong and respectful interactions. They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Priorities

Topics João cares about

Digital Payments Strategy
Leads the entire payments vertical at Banco Mercantil, focused on the strategic growth of Pix, credit cards, and new digital financial products.
Open Finance Monetization
He has publicly shared his perspective that Brazilian institutions need a better product strategy to truly capitalize on the potential of Open Finance.
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Career

Work history

8-2024
Head de Meios de Pagamento
Banco Mercantil
8-2023 - 8-2024
Gerente de Credito Digital e Seguros
Banco Mercantil
4-2022 - 8-2023
Coordenador de Credito Digital
Banco Mercantil
7-2020 - 4-2022
Especialista de Negocios e Analise de Dados
Banco Mercantil
3-2020 - 7-2020
Category Manager | Especialista
Portobello Grupo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
FGV - Fundação Getulio Vargas
Bachelor's Degree
Universidade Federal de Santa Catarina
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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