João Roberto Conceição Rosa

Questioner
DISC Type : c

Head of E-commerce & Trade Marketing/Retail media at Grupo Muffato

Brazil

Overview

João is the Head of E-commerce and Trade Marketing at Grupo Muffato, bringing over 15 years of experience in the retail sector. A graduate of FIA Business School, he is an expert in business management, customer experience, and developing high-performance teams for major retailers.

He appears passionate about cultivating leadership and creating local opportunities, frequently highlighting trainee programs and posting hiring opportunities for the community in Londrina. His management focus is on developing people and processes to achieve strategic goals.

He is actively involved in developing the next generation of company leaders through Grupo Muffatos trainee program.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Retail Media Growth
His current role is centered on trade marketing and retail media, reflecting deep involvement in this key growth area for the retail sector.
E-commerce Leadership
Throughout his career at Grupo Muffato and Magazine Luiza, he has held leadership positions focused on managing and expanding e-commerce business units.
Talent Development
He actively promotes leadership training programs and posts about new talent, showing a clear commitment to building and strengthening his teams.

Media Appearances

João has no verified media appearances

Work History

6-2024
Head of E-commerce & Trade Marketing/Retail media at Grupo Muffato
7-2020 - 6-2024
Head of E-commerce at Grupo Muffato
9-2018 - 4-2020
E-commerce Business Manager - Home applience, Industrial products & Air conditioning at Magazine Luiza
5-2014 - 9-2018
Product Manager - Home applience at Magazine Luiza
3-2013 - 4-2014
Product Manager - Small appliences at Magazine Luiza

Education

2017 - 2019
Master in Business Management (Mestrado Profissional) from FIA Business School
2013 - 2014
Master of Business Administration (MBA) from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Brazil Job Level : Mid-senior Designation : Head of E-commerce & Trade Marketing/Retail media at Grupo Muffato
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Insights For Selling To João Roberto

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João Roberto is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from João Roberto

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will João Roberto move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can João Roberto take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And João Roberto

Personality Compatibility


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