João Roberto Conceição Rosa in

João Roberto Conceição Rosa

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Head of E-commerce & Trade Marketing/Retail media at Grupo Muffato
📍 Brazil

João is the Head of E-commerce and Trade Marketing at Grupo Muffato, bringing over 15 years of experience in the retail sector. A graduate of FIA Business School, he is an expert in business management, customer experience, and developing high-performance teams for major retailers.

He appears passionate about cultivating leadership and creating local opportunities, frequently highlighting trainee programs and posting hiring opportunities for the community in Londrina. His management focus is on developing people and processes to achieve strategic goals.

He is actively involved in developing the next generation of company leaders through Grupo Muffatos trainee program.

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Experience
17 Years
Current Role
Head of E-commerce & Trade Marketing/Retail media
Job Level
Mid-senior
Location
Brazil
Personality Overview

How João shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics João cares about

Retail Media Growth
His current role is centered on trade marketing and retail media, reflecting deep involvement in this key growth area for the retail sector.
E-commerce Leadership
Throughout his career at Grupo Muffato and Magazine Luiza, he has held leadership positions focused on managing and expanding e-commerce business units.
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Career

Work history

6-2024
Head of E-commerce & Trade Marketing/Retail media
Grupo Muffato
7-2020 - 6-2024
Head of E-commerce
Grupo Muffato
9-2018 - 4-2020
E-commerce Business Manager - Home applience, Industrial products & Air conditioning
Magazine Luiza
5-2014 - 9-2018
Product Manager - Home applience
Magazine Luiza
3-2013 - 4-2014
Product Manager - Small appliences
Magazine Luiza
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2019
Master in Business Management (Mestrado Profissional)
FIA Business School
2013 - 2014
Master of Business Administration (MBA)
FIA Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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