João Vianna

Go-getter
DISC Type : d

Co-CEO at LUIH

Winter Park, Florida, United States

Overview

João Vianna is an economist and serial proptech entrepreneur who co-founded Loft, one of Brazils fastest-growing unicorns. He now leads Invisto as Founder and Co-CEO, a platform focused on redeveloping single-family homes in prime U.S. neighborhoods. People who have worked with him describe his ideas as innovative.

Outside of his direct ventures, João is deeply interested in global economic trends and business strategy, following organizations like the World Economic Forum and Harvard Business Review. He is passionate about applying data and technology to solve market inefficiencies, a theme consistent across his entrepreneurial journey from Brazil to the U.S.

Unique fact: The company he co-founded, Loft, became the fastest Brazilian startup to achieve unicorn status, reaching a billion-dollar valuation in just 16 months.

Personality Overview

Vision Oriented

Direct & Candid

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Proptech Innovation
Co-founded Loft, a proptech unicorn in Brazil, and now applies a technology and data-first approach to his U.S. real estate venture, Invisto.
US Real Estate
His current company, Invisto, focuses on acquiring, redeveloping, and selling high-end single-family homes, particularly in the Florida market.
Urban Redevelopment
Invisto's business model is centered on urban infill — buying and demolishing old houses in established neighborhoods to build modern, high-demand homes.

Media Appearances

João has no verified media appearances

Work History

1-2025
Co-CEO at LUIH
9-2022
Founder & Co-CEO at Invisto
2-2018 - 7-2022
Founder at Loft
8-2016 - 8-2018
Founder at Maison São Paulo
8-2011 - 7-2016
Director and Partner at Novo de Novo

Education

1996 - 1999
graduation from Ibmec

More Information

Social Presence :

Prographics :

Exp : 23 Location : Winter Park, Florida, United States Job Level : Leadership Designation : Co-CEO at LUIH
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from João

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will João move?

  • They are neither the fastest decision makers nor the slowest.
  • Can João take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And João

Personality Compatibility


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