João Vianna in

João Vianna

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Co-CEO at LUIH
📍 Winter Park, Florida, United States

João Vianna is an economist and serial proptech entrepreneur who co-founded Loft, one of Brazils fastest-growing unicorns. He now leads Invisto as Founder and Co-CEO, a platform focused on redeveloping single-family homes in prime U.S. neighborhoods. People who have worked with him describe his ideas as innovative.

Outside of his direct ventures, João is deeply interested in global economic trends and business strategy, following organizations like the World Economic Forum and Harvard Business Review. He is passionate about applying data and technology to solve market inefficiencies, a theme consistent across his entrepreneurial journey from Brazil to the U.S.

Unique fact: The company he co-founded, Loft, became the fastest Brazilian startup to achieve unicorn status, reaching a billion-dollar valuation in just 16 months.

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Experience
23 Years
Current Role
Co-CEO
Job Level
Leadership
Location
Winter Park, Florida, United States
Personality Overview

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Priorities

Topics João cares about

Proptech Innovation
Co-founded Loft, a proptech unicorn in Brazil, and now applies a technology and data-first approach to his U.S. real estate venture, Invisto.
US Real Estate
His current company, Invisto, focuses on acquiring, redeveloping, and selling high-end single-family homes, particularly in the Florida market.
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Career

Work history

1-2025
Co-CEO
LUIH
9-2022
Founder & Co-CEO
Invisto
2-2018 - 7-2022
Founder
Loft
8-2016 - 8-2018
Founder
Maison São Paulo
8-2011 - 7-2016
Director and Partner
Novo de Novo
In the press

Media appearances

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Education
1996 - 1999
graduation
Ibmec
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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