Jo Roberts

Commander
DISC Type : D

Director of Product Development at MarketingProfs

Minneapolis, Minnesota, United States

Overview

Jo Roberts is the Director of Product Development at MarketingProfs, where she leads the strategy for paid training products that help marketers excel. She is pursuing a Masters in Human-Computer Interaction and is described by colleagues as a creative, smart, and savvy big-picture thinker who gets things done.

Jo has a humorous, self-aware personality, referring to herself as a "chaotic neutral" and a "big fan of naps. " She brings this engaging approach to her work, where she moderates over 25 webinars annually and focuses on creating memorable and human-centric learning experiences for professionals.

Her high school superlative was "Most Likely to Host a Talk Show, " a fitting prediction for someone who now regularly moderates professional webinars.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI for Marketers
She has authored multiple articles on AI's role in marketing and managed a highly successful AI training program, indicating deep expertise and recent focus on the topic.
Upskilling Professionals
Her work and graduate studies focus on how technology necessitates the upskilling and reskilling of creative workers, a core theme in her professional philosophy.
Human-Computer Interaction
Currently a graduate student in this field at Iowa State University, she has a specific academic and practical interest in technology's impact on workplaces.

Media Appearances

Jo Roberts – MarketingProfs Author Profile. Featured in MarketingProfs

See Now

Jo Roberts – Director Of Product Development at MarketingProfs (Org Chart). Featured in The Org

See Now

Work History

1-2020
Director of Product Development at MarketingProfs
11-2016 - 12-2019
Director of Product Strategy, User Experience at MarketingProfs
9-2010 - 10-2016
Senior Product Marketing Manager at MarketingProfs
7-2009 - 9-2010
Copywriter, Content Strategist & Marketing Consultant at Freelance
2-2008 - 6-2009
Strategic Marketing Manager at Capstone Publishers

Education

2025 - 2027
Master of Human-Computer Interaction from Iowa State University
1994 - 1998
Bachelor of Science from Boston University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director of Product Development at MarketingProfs
URL has been copied!

Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jo take some risk or not?

  • The risks don’t matter much to them.

You And Jo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.