Jo Roberts in

Jo Roberts

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Director of Product Development at MarketingProfs
📍 Minneapolis, Minnesota, United States

Jo Roberts is the Director of Product Development at MarketingProfs, where she leads the strategy for paid training products that help marketers excel. She is pursuing a Masters in Human-Computer Interaction and is described by colleagues as a creative, smart, and savvy big-picture thinker who gets things done.

Jo has a humorous, self-aware personality, referring to herself as a "chaotic neutral" and a "big fan of naps. " She brings this engaging approach to her work, where she moderates over 25 webinars annually and focuses on creating memorable and human-centric learning experiences for professionals.

Her high school superlative was "Most Likely to Host a Talk Show, " a fitting prediction for someone who now regularly moderates professional webinars.

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Experience
26 Years
Current Role
Director of Product Development
Job Level
Mid-senior
Location
Minneapolis, Minnesota, United States
Personality Overview

How Jo shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jo cares about

AI for Marketers
She has authored multiple articles on AI's role in marketing and managed a highly successful AI training program, indicating deep expertise and recent focus on the topic.
Upskilling Professionals
Her work and graduate studies focus on how technology necessitates the upskilling and reskilling of creative workers, a core theme in her professional philosophy.
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Career

Work history

1-2020
Director of Product Development
MarketingProfs
11-2016 - 12-2019
Director of Product Strategy, User Experience
MarketingProfs
9-2010 - 10-2016
Senior Product Marketing Manager
MarketingProfs
7-2009 - 9-2010
Copywriter, Content Strategist & Marketing Consultant
Freelance
2-2008 - 6-2009
Strategic Marketing Manager
Capstone Publishers
In the press

Media appearances

Jo Roberts – MarketingProfs Author Profile. Featured in MarketingProfs
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Jo Roberts – Director Of Product Development at MarketingProfs (Org Chart). Featured in The Org
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Education
2025 - 2027
Master of Human-Computer Interaction
Iowa State University
1994 - 1998
Bachelor of Science
Boston University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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