Jo Roberts in

Jo Roberts

Commander · DISC type D
Director of Product Development at MarketingProfs
📍 Minneapolis, Minnesota, United States

Jo Roberts is the Director of Product Development at MarketingProfs, where she leads the strategy for paid training products that help marketers excel. She is pursuing a Masters in Human-Computer Interaction and is described by colleagues as a creative, smart, and savvy big-picture thinker who gets things done.

Jo has a humorous, self-aware personality, referring to herself as a "chaotic neutral" and a "big fan of naps. " She brings this engaging approach to her work, where she moderates over 25 webinars annually and focuses on creating memorable and human-centric learning experiences for professionals.

Her high school superlative was "Most Likely to Host a Talk Show, " a fitting prediction for someone who now regularly moderates professional webinars.

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Experience
26 Years
Current Role
Director of Product Development
Job Level
Mid-senior
Location
Minneapolis, Minnesota, United States
Personality Overview

How Jo shows up

Very Quick
Impact-Driven
Strong-Willed

They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Priorities

Topics Jo cares about

AI for Marketers
She has authored multiple articles on AI's role in marketing and managed a highly successful AI training program, indicating deep expertise and recent focus on the topic.
Upskilling Professionals
Her work and graduate studies focus on how technology necessitates the upskilling and reskilling of creative workers, a core theme in her professional philosophy.
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Career

Work history

1-2020
Director of Product Development
MarketingProfs
11-2016 - 12-2019
Director of Product Strategy, User Experience
MarketingProfs
9-2010 - 10-2016
Senior Product Marketing Manager
MarketingProfs
7-2009 - 9-2010
Copywriter, Content Strategist & Marketing Consultant
Freelance
2-2008 - 6-2009
Strategic Marketing Manager
Capstone Publishers
In the press

Media appearances

Jo Roberts – MarketingProfs Author Profile. Featured in MarketingProfs
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Jo Roberts – Director Of Product Development at MarketingProfs (Org Chart). Featured in The Org
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Education
2025 - 2027
Master of Human-Computer Interaction
Iowa State University
1994 - 1998
Bachelor of Science
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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