Jo Sayer

Examiner
DISC Type : cs

Senior Global Brand Manager Skyr & Apetina at Arla Foods

Macclesfield, England, United Kingdom

Overview

Jo Sayer is a consumer-centric senior marketer with 20 years of experience at blue-chip FMCG companies like Arla Foods and PepsiCo. She has a proven record of driving brand growth and holds a Diploma in International Management from the University of Oxford.

As a self-described protagonist, she excels at bringing people together around a common goal. She is a creative thinker focused on developing meaningful communication strategies that resonate with consumers and follows industry leaders like Procter & Gamble and Johnson & Johnson.

She was particularly proud to have worked on the launch of a childrens food range with less sugar but without compromising on taste.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Consumer-Centric Brands
Describes herself as a "Consumer Obsessed Senior Marketer" focused on finding better ways to meet consumer needs.
Driving Brand Growth
Highlights her two decades of experience and proven track record in growing brands within the competitive FMCG sector.
Healthier Product Innovation
Expressed pride in launching a successful food range for children with reduced sugar, indicating an interest in healthier alternatives.

Media Appearances

Jo has no verified media appearances

Work History

3-2025
Senior Global Brand Manager Skyr & Apetina at Arla Foods
6-2022 - 3-2025
Strategic Brand Manager Stronger Me (Arla Protein and Arla Skyr) at Arla Foods
1-2017 - 5-2022
Senior Brand Manager Quaker at PepsiCo
9-2008 - 1-2017
Sales Marketing Controller at WHSmith
6-2006 - 8-2008
Senior Buyer Seasonal at BHS

Education

1998 - 2000
Diploma in International management from University of Oxford
1994 - 1998
Bachelor of Arts (B.A.) from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Macclesfield, England, United Kingdom Job Level : Middle Designation : Senior Global Brand Manager Skyr & Apetina at Arla Foods
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jo

Personality Compatibility


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