Jo Sayer in

Jo Sayer

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Senior Global Brand Manager Skyr & Apetina at Arla Foods
📍 Macclesfield, England, United Kingdom

Jo Sayer is a consumer-centric senior marketer with 20 years of experience at blue-chip FMCG companies like Arla Foods and PepsiCo. She has a proven record of driving brand growth and holds a Diploma in International Management from the University of Oxford.

As a self-described protagonist, she excels at bringing people together around a common goal. She is a creative thinker focused on developing meaningful communication strategies that resonate with consumers and follows industry leaders like Procter & Gamble and Johnson & Johnson.

She was particularly proud to have worked on the launch of a childrens food range with less sugar but without compromising on taste.

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Experience
27 Years
Current Role
Senior Global Brand Manager Skyr & Apetina
Job Level
Middle
Location
Macclesfield, England, United Kingdom
Personality Overview

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Priorities

Topics Jo cares about

Consumer-Centric Brands
Describes herself as a "Consumer Obsessed Senior Marketer" focused on finding better ways to meet consumer needs.
Driving Brand Growth
Highlights her two decades of experience and proven track record in growing brands within the competitive FMCG sector.
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Career

Work history

3-2025
Senior Global Brand Manager Skyr & Apetina
Arla Foods
6-2022 - 3-2025
Strategic Brand Manager Stronger Me (Arla Protein and Arla Skyr)
Arla Foods
1-2017 - 5-2022
Senior Brand Manager Quaker
PepsiCo
9-2008 - 1-2017
Sales Marketing Controller
WHSmith
6-2006 - 8-2008
Senior Buyer Seasonal
BHS
In the press

Media appearances

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Education
1998 - 2000
Diploma in International management
University of Oxford
1994 - 1998
Bachelor of Arts (B.A.)
Sheffield Hallam University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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