JoAnna French

Questioner
DISC Type : c

Senior Director, Marketing Content & Communications at MIT Sloan School of Management

Greater Boston, United States

Overview

JoAnna has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

JoAnna has no verified topics they care about

Media Appearances

JoAnna has no verified media appearances

Work History

2025
Senior Director, Marketing Content & Communications at MIT Sloan School of Management
2020 - 2025
Director, Communications, Analytics, and Special Projects at MIT Sloan School of Management
2018 - 2020
Senior Associate Director, Marketing & Special Projects at MIT Sloan School of Management
2013 - 2018
Marketing Copywriter at MIT Sloan School of Management
9-2008 - 2013
Associate Director, Corporate and International Relations at MIT Sloan School of Management

Education

Master of Arts - MA from Emerson College
Semester abroad from Ulster University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director, Marketing Content & Communications at MIT Sloan School of Management
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Insights For Selling To JoAnna

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JoAnna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from JoAnna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will JoAnna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can JoAnna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And JoAnna

Personality Compatibility


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