Joanna Glasner

Observer
DISC Type : ci

Editor at CrunchBase

San Francisco, California, United States

Overview

Joanna Glasner is a senior editor and columnist at Crunchbase News, specializing in venture capital, startups, and technology trends. With over a decade of experience, she excels at analyzing and explaining complex financial topics. She holds a Masters degree in Journalism from Columbia University and leverages data analysis in her reporting.

While her public profile is focused on her professional work, her career path shows a deep engagement with the evolution of digital media, having held key roles at pioneering outlets like Wired News and Thomson Reuters, covering major tech industry shifts.

During the dot-com bubble, she was one of the first reporters at Wired News to provide detailed coverage of the warning signs of the impending technology stock collapse.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Venture Capital
As a senior editor for Crunchbase News, she extensively covers and analyzes funding trends, from seed stage to IPOs, within the venture capital industry.
Startup Ecosystem
Her reporting focuses on the Silicon Valley startup ecosystem, including funding, mergers and acquisitions, and market dynamics affecting new companies.
AI Investment Trends
She frequently writes about the flow of venture capital into the artificial intelligence sector, covering everything from seed funding to major investment rounds.

Media Appearances

Joanna Glasner - Editor, Crunchbase News at Crunchbase | The Org. Featured in The Org

See Now

Work History

Editor at CrunchBase
2016 - 2016
editor at Crunchbase
12-2006 - 11-2014
Senior Editor at Thomson Reuters
12-1998 - 6-2006
Staff writer at Wired News
6-1997 - 9-1998
Online reporter and editor at American Lawyer Media

Education

1996 - 1997
M.S. from Columbia University - Graduate School of Journalism
B.A. from New College of Florida

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : N/A Designation : Editor at CrunchBase
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joanna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to analyze well and then make their decisions.
  • Can Joanna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joanna

Personality Compatibility


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