Joanna Moss, MSc., PCC

Researcher
DISC Type : Cs

Managing Director at Moss Coaching Associates Limited

London, England, United Kingdom

Overview

Joanna is an executive coach with over 20 years of experience, serving as Managing Director at Moss Coaching Associates and Partner at Broome Yasar Partnership. Educated at Oxford Saïd Business School and IESE, she leverages her background in investment banking to advise international clients. People she has coached describe her as impactful, professional, and a great listener.

Outside of her professional life, Joanna is an avid adventurer with a passion for endurance challenges. Her hobbies include skiing and long-distance hiking. She also shows a keen interest in philanthropy, particularly in supporting and advocating for funding for medical research into cures for diseases like MND.

Unique fact: Joanna completed the Haute Route Pyrenees, a 900+km trek from the Atlantic to the Mediterranean over 55 days.

Personality Overview

Self-Disciplined

ROI Seeker

Process Focused

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Executive Coaching
Her core focus is helping leaders find their "edge" through practical, actionable advice on executive presence, gravitas, and influencing skills.
Career Transitions
Specializes in coaching clients through career changes, on-boarding into new roles, and developing long-term career development strategies.
Cross-Cultural Communication
Works extensively with international clients and advises on cross-border issues, leveraging her fluency in English, French, and Spanish.

Media Appearances

About MCA & Jo Moss – Profile of Joanna Moss, MSc., PCC, Managing Director. Featured in Moss Coaching Associates Limited

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Work History

Managing Director at Moss Coaching Associates Limited
9-2013
Partner at Broome Yasar Partnership
3-2012
Co-Founder and Director at Moss Perform Limited
6-2015
Member of International Executive Coaching Pool at IESE Business School
9-2010 - 4-2011
Exec Ed. HEC/UNIVERSITY OF OXFORD SAID Business School at HEC Paris, University of Oxford Said Business school

Education

2017 - 2017
ExecEd from IESE Business School
2009 - 2011
Master of Science (MSc) - from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Moss Coaching Associates Limited
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Joanna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Joanna take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Joanna

Personality Compatibility


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