Joanna Overstreet, MBA, MS CLS

Inspirer
DISC Type : di

DISCOVERY National Business Manager at Roche Diagnostics

Charleston, South Carolina Metropolitan Area, United States

Overview

Joanna is an innovation-focused leader at Roche Diagnostics with 19 years of experience in capital equipment and IT sales. She leads a national team managing partnerships with pharma and biotech, leveraging a customer-centric approach to drive revenue. People often describe her as results-based, resourceful, and a dependable professional.

Outside of her professional role, Joanna is an avid reader of non-fiction business and professional development books. Her reading list includes influential titles such as "Good to Great, " "Grit, " and "Leaders Eat Last, " indicating a strong interest in continuous learning and leadership principles.

Unique fact: While at Ventana Medical Systems, Joanna founded the "Competitive Pilot" program in the Southeast region in 2018.

Personality Overview

Generous

Fast Adopter

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Biotech Partnerships
Leads the national team at Roche focused on managing and growing partnerships with pharmaceutical, CRO, and biotech companies.
Healthcare IT Solutions
Is actively hiring seasoned professionals to sell and promote complex IT technical solutions, highlighting a key strategic focus for her team.
Global Market Development
Her role involves initiating and driving collaboration with international Roche affiliates to develop market strategy and capture share.

Media Appearances

Joanna has no verified media appearances

Work History

1-2021 - 12-2025
DISCOVERY National Business Manager at Roche Diagnostics
2-2015 - 1-2021
Consultant Strategic Account Manager at Ventana Medical Systems, a member of the Roche group
3-2014 - 1-2015
Strategic Account Manager at Ventana Medical Systems, a member of the Roche group
5-2013 - 2-2014
Pathology Specialist at Ventana Medical Systems
1-2011 - 4-2013
Vantage Product Specialist at Ventana Medical Systems

Education

2009 - 2011
Master of Business Administration (M.B.A.) from Darla Moore School of Business at the University of South Carolina
2003 - 2005
Master of Science from Medical University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 15 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : N/A Designation : DISCOVERY National Business Manager at Roche Diagnostics
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Joanna

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Joanna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Joanna

Personality Compatibility


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