Joanna Perry

Go-getter
DISC Type : d

Lecturer at Australian College of Business Intelligence

Sydney, New South Wales, Australia

Overview

Joanna Perry is the Founder of Firm Ready and an international speaker passionate about reshaping the accounting profession for the next generation. A former Business Advisor and Senior Accountant, she now focuses on bridging the gap between academic knowledge and real-world skills for young professionals. She is a graduate of the University of Technology Sydney.

Outside of her professional advocacy, Joanna is an avid fan of hiking and musical theatre. She actively builds community, such as by hosting beach mornings for young professionals, and enjoys spending time with her dog, Leo.

Interesting fact: While working as a graduate accountant, her side hustle as a private tutor was earning double her salary.

Personality Overview

Decisive

Direct & Candid

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Future of Accounting
Her core mission is to challenge outdated stereotypes and inspire the next generation to pursue careers in accounting, a topic she frequently speaks on internationally.
Next-Gen Talent
Through her company, Firm Ready, she creates programs to equip young accountants with practical skills and professional confidence.
Modernizing Businesses
As a business advisor, she helps companies implement modern marketing, fractional CFO strategies, and AI to drive growth and improve decision-making.

Media Appearances

Joanna has no verified media appearances

Work History

10-2025 - 12-2025
Lecturer at Australian College of Business Intelligence
2-2025
Business Advisor at Independent
2-2025
Founder at Firm Ready
1-2024 - 3-2025
Senior Client Adviser at Altus Financial
12-2021 - 12-2023
Intermediate Accountant at BDJ

Education

2018 - 2021
Bachelor of Business from University of Technology Sydney
Level 2 Strategic Business Advisor from Leaders in Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Lecturer at Australian College of Business Intelligence
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Joanna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Joanna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Joanna

Personality Compatibility


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