Joanna Rogers

Energizer
DISC Type : I

Senior Vice President, Marketing at Patra Corporation

Chicago, Illinois, United States

Overview

With over 20 years of experience, Joanna leads marketing at Patra, transforming it into a strategic growth engine across industries like renewable energy and insurance. A University of Illinois graduate, she is known for building high-performing teams and aligning strategy with execution to deliver meaningful results.

Based in Chicago, Joanna is an avid hiker and a lifelong Chicago Cubs fan. She also enjoys country music and has an interest in personal growth concepts like authenticity and maintaining a positive mindset, reflecting on the idea that things might be working in ones favor.

She is a lifelong Chicago Cubs fan.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Marketing as Growth Engine
Her professional focus is on transforming marketing into a strategic function that directly supports business growth, a theme consistent across her career.
AI in Insurance
Shares insights on how AI-adoption leaders are outperforming others and promotes her company's AI platform advancements for the insurance industry.
Growth Mindset
She reflects on philosophical concepts like "pronoia"—the idea that things are working for you—and the importance of playing the hand you're dealt.

Media Appearances

Joanna has no verified media appearances

Work History

1-2026
Senior Vice President, Marketing at Patra Corporation
2-2021 - 12-2025
Vice President, Marketing, Terrasmart at Terrasmart
10-2020 - 2-2021
Sr. Director, Marketing Operations at Gibraltar Industries
7-2019 - 10-2020
Global and Americas Marketing Lead, Corporate Solutions at JLL
1-2018 - 7-2019
Sr. Director, Global Marketing Operations & Demand Center, Corporate Solutions at JLL

Education

Bachelor of Science from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 22 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Senior Vice President, Marketing at Patra Corporation
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joanna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joanna take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joanna

Personality Compatibility


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