Joanna Trippett

Observer
DISC Type : ci

CEO, EMEA at DEPT®

London, England, United Kingdom

Overview

As CEO, EMEA at DEPT®, Joanna Trippett leads over 2000 specialists in pioneering technology and marketing services. A recipient of Management Todays "35 Women Under 35" award, her background includes fine art studies at UCLs Slade School, blending creativity with executive leadership to redefine client-agency partnerships.

Recently becoming a mother, Joanna has shared her experience of balancing this new journey with her career. Her education at the Slade School of Fine Art suggests a strong personal interest in creativity and the arts, complementing her innovative professional approach in the marketing technology space.

Joanna was a finalist for CEO of the Year at the Campaign UK Inspiring Women Awards.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI for Good
She proudly shared a project using AI to create a learning platform for the American Society for Deaf Children, highlighting its power to break down communication barriers.
Female Leadership
Recognized in Management Today's "35 Women Under 35" and shortlisted for CEO of the Year, she is a visible advocate for women in executive roles.
Agency Growth
Her career progression from MD to SVP of Growth and now CEO, alongside posts on industry rankings, shows a clear focus on scaling the business.

Media Appearances

Joanna has no verified media appearances

Work History

6-2024
CEO, EMEA at DEPT®
1-2024 - 6-2024
SVP of Growth, EMEA at DEPT®
12-2022 - 5-2024
UK Managing Director at DEPT®
1-2019 - 12-2022
Managing Director, EMEA at BYTE/DEPT®
10-2017 - 12-2018
Head of Client Planning at BYTE/DEPT®

Education

2001 - 2011
Education details unavailable from Newcastle-Under-Lyme School
Slade School of Fine Art - Summer School from UCL

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO, EMEA at DEPT®
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Joanna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Joanna take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Joanna

Personality Compatibility


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