Joanna Worby

Wildcard
DISC Type : cis

Managing Partner at BRACHERS LLP

Maidstone, England, United Kingdom

Overview

Joanna Worby is the Managing Partner at Brachers LLP, a firm renowned for its people and quality. She leverages her skills in business planning, dispute resolution, and change management to foster a high-engagement culture. A graduate of Liverpool John Moores University, she has recently overseen a significant merger.

Joanna is passionate about supporting the growth of colleagues and clients to help them reach their full potential. She is a dedicated member of a Vistage CEO peer group, which she has been a part of for over a decade, highlighting her commitment to continuous learning and leadership development.

Joanna recently led the firms strategic partnership with Lawfront to build on the firms strengths and people-focused business.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Strategic Firm Growth
Recently led the firm through a merger with Gill Turner Tucker and a strategic partnership with Lawfront to accelerate growth and enhance client services.
Collaborative Culture
Passionate about creating a high-engagement culture where talented lawyers can thrive, balancing ambition with care and support.
Leadership Development
Is a member of a Vistage CEO peer group for over a decade, showing a long-term commitment to learning alongside other leaders.

Media Appearances

Joanna has no verified media appearances

Work History

5-2013
Managing Partner at BRACHERS LLP
2005 - 2013
Head of Employment and HR at BRACHERS LLP
1991 - 2005
Litigator at BRACHERS LLP

Education

Bachelor of Laws (LLB) from Liverpool John Moores University
Education details unavailable from Wymondham College

More Information

Social Presence :

Prographics :

Exp : 35 Location : Maidstone, England, United Kingdom Job Level : N/A Designation : Managing Partner at BRACHERS LLP
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joanna

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joanna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joanna

Personality Compatibility


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