Joanne Bradford in

Joanne Bradford

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Strategic Advisor at Unwell
📍 San Francisco Bay Area, United States

Joanne Bradford is a seasoned operating executive and board member with a track record at technology and financial services giants like Pinterest, SoFi, Microsoft, and PayPal. She is an expert in product marketing, revenue growth, and sales, holding a BS from San Diego State University.

She is passionate about developing leaders and building high-functioning, adaptable teams. As a strategic advisor and board member for multiple startups, including Babylist and ProRata. ai, she is dedicated to helping new companies scale and innovate.

She has successfully grown revenue from zero to billions at multiple companies while leading teams ranging in size from three to 2, 500 people.

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Experience
37 Years
Current Role
Strategic Advisor
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Joanne cares about

AI in Advertising
Serves as a Strategic Advisor to ProRata. ai, stating she wants "to be in the AI race, it's fast, scary and exhilarating. "
Developing Leaders
States that her core passion is "developing leaders and building teams, " a consistent theme throughout her executive and advisory roles.
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Career

Work history

6-2025
Strategic Advisor
Unwell
6-2025
President & Strategic Advisor
Unwell
5-2025
Strategic Advisor
ProRata.ai
6-2024
Board Member
Babylist
3-2024
Strategic Advisor
Phia
In the press

Media appearances

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Education
BS
San Diego State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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