Joanne Choi

Questioner
DISC Type : c

Director, Analytics & Insights at Zeta Global

Brooklyn, New York, United States

Overview

Joanne Choi is the Director of Analytics and Insights at Zeta Global, specializing in paid media campaigns and data visualization. Her career includes roles at Red Ventures and Kepler, and she holds certifications in Search Ads 360, underscoring her expertise in performance optimization.

Originally from New York, Joanne spent a year and a half living and working in Seoul, South Korea. Her background includes multiple roles at the fitness company SoulCycle, suggesting an interest in wellness and brand culture. She is a graduate of New York University.

Unique fact: Joanne transitioned her career from customer-facing roles in the fitness industry to a leadership position in data analytics.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Data & Analytics
As the Director of Analytics & Insights, her work revolves around data analysis, reporting, and deriving insights to drive business decisions.
Paid Media Strategy
Her experience at Red Ventures involved end-to-end ownership and optimization of paid media campaigns, supported by her certifications in Search Ads 360.
Global Work Culture
Based on her professional experience living and working in Seoul for over a year, she has a unique perspective on international business environments.

Media Appearances

Joanne has no verified media appearances

Work History

12-2025
Director, Analytics & Insights at Zeta Global
10-2025 - 11-2025
Corporate Partnerships Coordinator at SoulCycle Inc.
8-2025 - 11-2025
Keyholder at SoulCycle Inc.
11-2024 - 7-2025
Senior Analyst, Paid Media & CE at Red Ventures
9-2023 - 1-2025
Keyholder at SoulCycle Inc.

Education

2015 - 2020
Bachelor of Arts - BA from New York University
2011 - 2015
Education details unavailable from Walt Whitman High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Director, Analytics & Insights at Zeta Global
URL has been copied!

Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joanne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joanne take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Joanne

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.