Joaquim Bretcha

Judge
DISC Type : Dc

Director General at Esomar

Greater Barcelona Metropolitan Area, Spain

Overview

Joaquim is an experienced international manager in the data, insights, and market research industry, currently serving as Director General at ESOMAR. He is a skilled public speaker and focuses on connecting people and businesses. People who have worked with him describe him as insightful, analytical, and highly professional.

His personal motto is "Building bridges, " reflecting his passion for connecting with people. He has combined his love for public speaking with his childrens interest in field hockey to become a Master of Ceremonies for European field hockey tournaments, which he does in English, Catalan, and Spanish.

He gave a TEDx talk on how to discover the city you find yourself in for business travel, emphasizing connection with people.

Personality Overview

Features Driven

Generally Skeptic

Fast But Wary

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Global Market Research
As Director General of ESOMAR and a frequent speaker at international insights events, he is a key figure in the global research community.
Data & Insights
His entire career, from Netquest to ESOMAR, has been dedicated to providing genuine and insightful data to the market research industry.
Public Communication
Described as a "brilliant speaker, " he has given a TEDx talk and is a Master of Ceremonies for international field hockey tournaments.

Media Appearances

Joaquim Bretcha, Director General of ESOMAR - Insight Platforms. Featured in Insight Platforms

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Bretcha tritt als Generaldirektor von ESOMAR zurück. Featured in Marktforschung.de

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IIeX NA 2019 Conference Series – Joaquim Bretcha – Netquest & ESOMAR. Featured in HappyMR

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Work History

2-2023 - 1-2026
Director General at Esomar
8-2022 - 1-2023
Creator and Curator at Podcast People, Data & Insights
4-2022 - 12-2025
Field Hockey Tournaments' Master of Ceremonies and Speaker (English | Catalan | Spanish) at Club Egara | Catalan Field Hockey Federation | Spanish Field Hockey Federation
7-2021 - 5-2024
Board Member - Membre Comité Executiu at Cecot
4-2021 - 12-2022
President ex Officio at ESOMAR

Education

2004 - 2004
Education details unavailable from IESE Business School
1997 - 1997
Graduate Course from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Director General at Esomar
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Insights For Selling To Joaquim

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joaquim is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joaquim

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joaquim move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joaquim take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joaquim

Personality Compatibility


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