Joaquim Holanda

Evaluator
DISC Type : CDS

Senior Sales Leader - Automotive at Mitsubishi Chemical America

Troy, Michigan, United States

Overview

Joaquim is a senior automotive sales leader with nearly 20 years of global experience driving growth across the US, Mexico, and Brazil. An MBA graduate from FGV, he has a strong record of leading complex sales organizations and building high-performing teams. Colleagues describe him as driven, customer-focused, and strategic.

Beyond his professional work, Joaquim is passionate about supporting young talent and childrens access to the arts. He believes in fostering environments where raw emotion and passion can shine, giving every individual a chance to find their voice and build confidence.

Unique fact: He successfully established and led the first commercial department for a major automotive supplier in South America, securing foundational contracts with key OEMs.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Future of Mobility
Actively participates in industry leadership events like the MEMA Annual Conference to connect with peers and discuss shaping the future of the automotive industry.
Global Sales Leadership
His career is defined by leading commercial strategy and sales organizations for major automotive suppliers across both North and South America.
Team Mentorship
Focuses on developing and mentoring high-performing teams of account managers, aiming to foster a culture of success and continuous improvement in his roles.

Media Appearances

Joaquim has no verified media appearances

Work History

7-2025
Senior Sales Leader - Automotive at Mitsubishi Chemical America
11-2021 - 7-2025
Sales Director at GKN Powder Metallurgy
1-2019 - 11-2021
GM Global Business Manager at Eagle Ottawa
9-2009 - 12-2018
Sr. Sales Manager South America at Eagle Ottawa
1-2009 - 8-2009
Materials Manager at Eagle Ottawa

Education

2004 - 2006
MBA from FGV - Fundação Getulio Vargas
1996 - 2003
Bachelor's degree from Universidade de Fortaleza

More Information

Social Presence :

Prographics :

Exp : 18 Location : Troy, Michigan, United States Job Level : Mid-senior Designation : Senior Sales Leader - Automotive at Mitsubishi Chemical America
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Insights For Selling To Joaquim

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joaquim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joaquim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joaquim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joaquim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joaquim

Personality Compatibility


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