Jocelyn Ramirez

Inquirer
DISC Type : cd

Co-Founder & Chief Marketing Officer at TUYYO

Los Angeles, California, United States

Overview

Jocelyn Ramirez is a chef, entrepreneur, and author focused on plant-forward Latinx cuisine. She is the founder of Todo Verde and co-founder of TUYYO, where she serves as Chief Marketing Officer. Her work, including the cookbook "La Vida Verde, " aims to make healthy, true-to-culture food accessible, drawing from her education, including an MBA from Woodbury University.

Outside of the kitchen, Jocelyn is a dedicated advocate for community health and food justice. She serves on the leadership boards for the Los Angeles Food Policy Council and Food Forward. Her background as a registered yoga teacher underscores her holistic approach to wellness and making a positive impact in her community.

Interesting fact: Jocelyns journey into plant-based cuisine was inspired by a desire to address health challenges within her own family.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Plant-Forward Cuisine
Her entire professional focus, from her company Todo Verde to her cookbook "La Vida Verde, " is centered on creating delicious, plant-based Mexican food.
CPG Brand Growth
Following the recent merger of her company with TUYYO and Nemi Snacks, she is now the Chief Marketing Officer, focused on scaling the combined CPG business.
Food Justice
Actively works to improve healthy food access in Los Angeles, serving on the leadership boards of the Los Angeles Food Policy Council and Food Forward.

Media Appearances

Jocelyn has no verified media appearances

Work History

1-2026
Co-Founder & Chief Marketing Officer at TUYYO
2-2024
Communications and Engagement Strategist at Los Angeles Food Policy Council
7-2023
Chef/Founder, CPG Products at Todo Verde
5-2021
Recipe Contributor at The New York Times
4-2020
Cookbook Author at Page Street Publishing

Education

2008 - 2010
MBA from Woodbury University
2001 - 2006
BFA from Woodbury University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder & Chief Marketing Officer at TUYYO
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Insights For Selling To Jocelyn

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jocelyn is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jocelyn

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jocelyn move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jocelyn take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jocelyn

Personality Compatibility


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