Joe Barone in

Joe Barone

Enigma · DISC type dic
Managing Partner, Brand Safety Americas at GroupM
📍 Garden City, New York, United States

Joe Barone is a retired digital media pioneer with a 43-year career, primarily at WPP and GroupM. As Managing Partner for Brand Safety, he was a key figure in creating a more transparent and accountable digital advertising supply chain. He earned his BBA from Baruch College.

He has been involved in digital media buying since 1994, the same year the first-ever online banner ad was launched.

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Experience
44 Years
Current Role
Managing Partner, Brand Safety Americas
Location
Garden City, New York, United States
Personality Overview

How Joe shows up

Challenger
Fast Follower
Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Joe cares about

Brand Safety
This was his core focus at GroupM, where he pioneered industry efforts for a more transparent and accountable digital inventory supply chain to protect client investments.
Digital Advertising
His career spans the entire history of the industry, as he began purchasing digital media in 1994, the year the first banner ad appeared online.
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Career

Work history

3-2017
Managing Partner, Brand Safety Americas
GroupM
7-2010 - 2-2017
Managing Partner, Digital Advertising Operations
GroupM
1-2009 - 7-2010
Media Director
Greater Than One
2005 - 2008
Managing Director
Neo@RMG Connect
2005 - 2008
Managing Director, Neo
Ogilvy & Mather
In the press

Media appearances

GroupM's Joe Barone: Brand safety is 'table stakes' but still a major issue. Featured in Digiday
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Joe Barone, GroupM Brand Safety – Platforms Working Hard to Improve Consumer Data Protection Capability. Featured in Media News 4U
+3 more appearances Login to view media
Education
1976 - 1980
BBA
Baruch College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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