Joe Burkard

Energizer
DISC Type : I

VP Marketing, Member of KI Executive Leadership Team at KI

Green Bay, Wisconsin, United States

Overview

Joe Burkard is the seasoned VP of Corporate Marketing and Communications at KI, where he is a member of the Executive Leadership Team. With a background in Journalism from the University of Wisconsin-Eau Claire, he leads initiatives in branding, advertising, and public relations. People who have worked with him describe him as a creative, insightful, and gifted leader.

Joe actively communicates KIs extensive community involvement and philanthropic efforts. He has spoken on the importance of giving back to the community, a principle that aligns with his professional specialty in philanthropic relations and his personal commitment to the Rotary motto of "Service Above Self, " as noted by colleagues.

He was the spokesperson for his team winning a Gold Award from the In-House Agency Forum, placing KIs creative work alongside brands like Facebook and Bloomberg.

Personality Overview

Informal

Big Picture Person

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Corporate Branding
He leads a team whose creative campaigns have won national awards, demonstrating a focus on high-impact brand promotion and awareness.
Team Leadership
Recommendations consistently praise his skills as a leader and manager, highlighting his ability to develop and direct a strong internal team.
Corporate Philanthropy
He is a spokesperson for KI's community giving, stating, “Philanthropy is important to us. It's the right thing to do. ”

Media Appearances

Joe has no verified media appearances

Work History

1-2020
VP Marketing, Member of KI Executive Leadership Team at KI
1-2006 - 1-2020
VP Corporate Communications at KI
10-2003 - 1-2006
Director Creative Services at Shopko
Group Manager at Sprint
Creative Services Manager at Experian

Education

1979 - 1983
Journalism from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 31 Location : Green Bay, Wisconsin, United States Job Level : Leadership Designation : VP Marketing, Member of KI Executive Leadership Team at KI
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joe

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joe take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joe

Personality Compatibility


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