Joe Burton

Questioner
DISC Type : c

Owner at Joe Burton Business Coaching

United Kingdom

Overview

Joe Burton is a business coach and founder who leverages his decade of experience in Mergers & Acquisitions at HSBC and Gallagher to guide entrepreneurs. A Chartered Accountant, he previously managed over $5 billion in acquisition value before dedicating himself to helping former athletes build seven-figure businesses.

Joe is a former professional rugby player with Wasps RFC and Nottingham Rugby. His athletic career was cut short by injury, a pivotal experience that now informs his passion for helping athletes successfully transition into business and find purpose beyond sport.

Interesting fact: A neck injury at age 23 abruptly ended his professional rugby career, catapulting him into the world of high finance and M&A.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Athlete Entrepreneurship
His business is dedicated to helping ex-athletes build £1 million companies, drawing directly from his own journey from professional sport to business.
Business Systems
He strongly advocates that scaling a business relies on creating robust systems rather than founder self-sacrifice, a core tenet of his coaching philosophy.
M&A Strategy
Draws upon his 10 years of experience in investment banking and M&A with major firms like HSBC and Gallagher to advise business owners on growth and exit strategies.

Media Appearances

Joe has no verified media appearances

Work History

11-2024
Owner at Joe Burton Business Coaching
8-2021 - 10-2024
Vice President Investment Banking at HSBC
9-2017 - 8-2021
Mergers and Acquisitions Associate at Gallagher
9-2015 - 9-2017
Graduate at Gallagher
7-2013 - 8-2014
Professional rugby player at Nottingham Rugby

Education

2022 - 2022
Capital Markets Program from The Chartered Institute for Securities & Investment (The CISI)
2017 - 2020
Chartered Accountant from ICAEW

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : N/A Designation : Owner at Joe Burton Business Coaching
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joe

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joe take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Joe

Personality Compatibility


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