Joe Feinhandler

Independent Mortgage Broker at Best Equity

📍 San Diego, California, United States

Joe Feinhandler is the Broker and Owner of Best Equity, an independent mortgage brokerage he has operated in the San Diego area since 2002. He specializes in residential property financing and is recognized for his expertise in VA, FHA, and conventional home loans. Clients frequently describe him as knowledgeable, communicative, and highly effective.

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Experience

24 Years

Current Role

Independent Mortgage Broker

Location

San Diego, California, United States

Personality Overview

How Joe shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Joe cares about

San Diego Mortgages

His entire career is dedicated to helping homebuyers and owners with mortgage strategies specifically tailored to the San Diego market.

VA Home Loans

Client reviews consistently highlight his deep knowledge and proficiency in navigating the VA home loan process for veterans.

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Career

Work history

4-2019

Independent Mortgage Broker

Best Equity

7-2016 - 12-2018

Branch Manager

Caliber Home Loans, Inc.

7-2009 - 7-2016

Branch Director

First Priority Financial Inc.

1-2007

Broker/Owner

Best Equity

5-2004 - 10-2007

Branch Owner

Fair Home Lending

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Joe has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Joe?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Talk about their team and how your product will help them do things better and easier

DON'T

Don’t be excessively objective, be a storyteller

Do some small talk, ask them how things are going on their side

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Joe fast: Relationship and rapport can play an important role, sometimes more than the other factors.

How fast will Joe move? They are not the quickest decision makers, their friendly attitude could be misleading.

Reveal the closing strategyFree. 10 seconds.

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