Joe Gerani

Enthusiast
DISC Type : i

Sales Manager at JVC Broadcasting

Middle Island, New York, United States

Overview

Joe is a Senior Radio Executive with an accomplished career of over 38 years in the competitive Long Island advertising market. As Sales Manager for JVC Media, he leverages a consultative sales style and keen client-needs assessment to drive revenue and profit gains across multiple radio stations.

He previously co-founded Spot On Media Group, where he combined his extensive media placement experience with video production services to offer enhanced marketing solutions for local businesses.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Radio Advertising
His 38+ year career is dedicated to sales and management in the Long Island radio industry, representing multiple successful stations.
Sales Team Leadership
He is actively involved in recruiting, training, and supervising sales teams, with a focus on talent development and performance.
Local Business Marketing
His career centers on providing tactical advertising and marketing solutions for businesses in the Long Island community.

Media Appearances

Joe has no verified media appearances

Work History

9-2011
Sales Manager at JVC Broadcasting
8-2011 - 12-2022
President at Spot On Media Group Ltd.
2-2010 - 8-2011
Station Manager at LONG ISLAND RADIO GROUP
11-2005 - 12-2009
General Sales Manager WEHM WBAZ WBEA at Long Island Radio Broadcasting
3-2002 - 11-2005
General Manager WLIR WDRE WBON at Jarad Broadcasting

Education

Joe has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Middle Island, New York, United States Job Level : Middle Designation : Sales Manager at JVC Broadcasting
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Joe

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Joe take some risk or not?

  • They can take some low-probability risks if needed.

You And Joe

Personality Compatibility


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